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Every AEO engagement has SEO underneath it. The foundation layer we just described is SEO, mostly. Schema, site architecture, crawlability, content quality, internal linking. The same work that helped you rank on Google for the last decade is the work that helps AI engines cite you now.
That's why we offer both. Most clients hire us for the combined engagement because the same underlying work powers both outcomes. Some clients hire us for just AEO and keep their existing SEO agency. That works too. We'll coordinate, share what we're seeing, and stay in our lane.
Traditional SEO metrics don't translate cleanly to AI search. Here's what we track instead.
How often you appear in AI-generated answers across ChatGPT, Gemini, Perplexity, Claude, and Grok for the prompts in your map. Broken down by engine, by query type, and by competitor share of voice.
Not all citations are equal. A passing mention is different from being named as the top recommendation. We score and track citation quality, not just frequency.
What percentage of your prompt map is your business currently winning on, partially appearing in, or completely absent from. This is the clearest view of where the opportunity is.
When AI engines do cite you, which pages on your site are they pulling from. Tells us which content is actually doing the work and where to double down.
Visitors arriving from AI assistants, what they do once they land, and how they convert. AI-referred traffic often converts higher than traditional search, and tracking it separately matters.
For every prompt that matters in your category, who's getting cited and how often. The fastest way to see where you're winning, losing, and where there's open territory.
AEO works best for certain kinds of businesses. We'd rather say it straight than have you find out three months in.

AEO is the practice of optimizing your brand to be cited, named, and referenced inside AI-generated answers. The same way SEO optimizes you to rank on Google's results page, AEO gets you inside the single answer ChatGPT, Gemini, Perplexity, or Claude gives. Instead of fighting for a position in ten blue links, you become the source AI recommends.
Most clients see measurable citation lift within 4-8 weeks. Some categories move faster, some slower. It depends on how competitive your space is, how much foundational SEO work already exists on your site, and how much content gap there is to fill. We give you a realistic timeline after the audit.
We run automated prompts across ChatGPT, Gemini, Perplexity, Claude, and Grok on a recurring schedule, parse the responses for mentions and citations, and aggregate the results into your dashboard. You see which models cite you, for which queries, and how that's trending over time.
Engagements typically start at a fixed audit fee and move to a monthly retainer based on your category, market scope, and how much foundational work your site needs. We share pricing openly on the discovery call. No long dance.
Most SEO agencies haven't built the muscle yet. AEO requires a different lens on content (built for AI retrieval, not blue-link ranking), different measurement (citation tracking across multiple models, not Google rankings), and different authority work (third-party mentions in the sources AI engines train on). A generalist agency can add AEO to its slide deck. Doing it well takes specialization.
Six core deliverables: a prompt map of your category, a foundation audit and fix list, restructured key pages, new AEO-optimized content, third-party authority placements, and a weekly citation dashboard. The methodology section above breaks each one down in detail.