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Search is changing on both sides. Organic is being rebuilt around AI answers. Paid is being rebuilt around AI ad platforms. We handle both, so you don't end up winning one and losing the other.
Get cited in the answers, not buried in the links.
Paid ads, run by the agency that lives in AI search.
Performance Max, GPT Ads, and the new generation of AI-powered ad platforms. Run by people who think about AI search every single day, not a Google Ads agency that bolted on a buzzword. Honest framing on which platforms are working right now and which aren't.
Running organic AI search and paid AI ads through separate agencies is how brands end up with a fragmented strategy. The AEO team doesn't know what's converting on paid. The paid team doesn't know what's working organically. Both teams optimize in different directions, and the brand pays for the overlap.
When the same team handles both, the same prompt research feeds both strategies. The content that earns AI citations also improves your paid landing pages. The conversion data from Performance Max sharpens which AI queries are worth targeting first. Running them together is dramatically more efficient than running them apart.
That's why most of our clients hire us for both. Some hire us for just one, and that works too. But if you're trying to win in the AI era, fragmenting your strategy across two agencies is a costly way to do it.
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